Solihull College & University Centre’s Marketing Team were delighted to pick up the ‘Silver Award’ in the Specialised Recruitment Campaign category at the FE First Awards 2016.
The ceremony took place in Northampton on Monday 28th November as part of the College Marketing Network’s Annual Conference, where marketing professionals from across the country meet to discuss the latest developments in the further education sector.
The award recognised how the College had used a variety of platforms including outdoor media, newspaper promotion, social media, on demand TV and Digital Radio/Streaming services in order to promote its higher education courses to prospective students. An infographic video created for the campaign received over 115,000 views through social media promotion alone.
The College offers a range of university level programmes including degrees in partnership with top universities such as Oxford Brookes, Coventry, Newman and the University of Warwick. Many courses are available full or part-time, so students can study around work or family life.
The College’s Marketing Manager, Sean Howitt comments ‘It’s great to receive recognition for the work we’ve been doing as a team. With the judging panel made up of industry experts, it’s encouraging to know we are heading in the right direction in terms of the methods and techniques we are using. It’s important we continue to find new and innovative ways of reaching our audience’.
To find out more about the university level courses available at Solihull College & University Centre, visit www.solihull.ac.uk or call 0121 678 7000.
