Where will this course lead?

This course will equip you with the knowledge and practical skills to develop a sustainable commercial visual arts practice, increasing your visibility in the art market.

What will I study?

This bootcamp is designed for visual artists looking to understand how to sell their artwork and build a sustainable commercial practice. Whether you are an emerging artist or refining your approach, this course provides practical insights into positioning your work effectively.

Key topics covered include:

• Understanding Commercial Appeal - Learn what makes artwork saleable and how to align your creative vision with market opportunities.
• Storytelling for Artists - Develop and communicate the narrative of your work to engage buyers.
• Portfolio Development & Reviews - Build a professional portfolio highlighting your strengths.
• Pricing Strategies - Set prices that reflect the value of your work while remaining competitive.
• Websites & Social Media - Create an online presence that enhances visibility and sales.
• Photographing Your Work - Capture high-quality images to showcase your work professionally.
• Industry Insights - Learn from guest speakers in the art world who will share their experiences and advice.

This course is tailored to your existing work and practice, offering personalized feedback and actionable strategies to help you build a thriving visual arts business.

How will this course be delivered?

Duration: 8 weeks

Days: Wednesdays and Thursdays

Time: 10:00 AM - 4:00 PM

Delivery: In-person

Location: Blossomfield Campus, Solihull College & University Centre

What qualifications will I get?

This bootcamp does not provide a formal qualification but delivers industry-focused skills and practical experience.

How will I be assessed?

There is no formal assessment; instead, you will receive constructive feedback on your portfolio, pricing strategies, and overall market positioning.

How do I get a place on the course?

To apply, please send your current CV via email to bootcamps@solihull.ac.uk and complete the application form.

You can submit your CV as a regular document, audio, or video file.

What are the entry requirements?

This bootcamp is open to passionate and driven artists looking to build their commercial practice.

To qualify for this FREE course, you must:

• Be aged 19+
• Live in the West Midlands Combined Authority area (Birmingham, Dudley, Sandwell, Solihull, Walsall, Wolverhampton), Coventry, or Warwickshire

Applicants may come from diverse backgrounds, including:

• Emerging Artists - Those starting their journey in commercial art sales.
• Career Changers - Individuals transitioning into a visual arts career.
• Recent Graduates - College or university graduates looking to refine their market approach.
• Freelancers & Independent Artists - Artists seeking to expand their reach and professional network.

What else do I need to know?

This course is FREE for eligible applicants aged 19+ who live in the West Midlands, Coventry, or Warwickshire.

What can I do after this course?

This bootcamp will equip you with the skills to position, market, and sell your artwork successfully. You will be prepared to:

• Approach galleries and collectors with confidence.
• Sell artwork online and at exhibitions.
• Develop a professional portfolio that enhances your commercial appeal.
• Apply for further business development courses to expand your creative enterprise.

Career pathways include:

• Professional Artist
• Gallery Representation
• Art Business & Consultancy
• Online Art Sales & E-commerce
• Freelance Visual Arts Marketing